You may be pouring a lot of money down a hole without realizing it. FACT: 80-90% of the money spent on learning and development fails to change behavior. Watch this video to find out why. Learn what it really takes to change people’s behavior.

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Billions of dollars are spent each year on learning and development programs. But this investment rarely translates to better performance on the job. “Most of the better training programs come in and blitz an organization with a lot of information and then they leave. The staff has a nice healthy glow for about a week afterward. The perception is that you received a lot of value, because you gained a lot of information. But in reality, without continuous follow-up, very little sticks from a one-shot training.” - Chet Holmes, author of the best-seller, The Ultimate Sales Machine

These programs can introduce skills, but by themselves they can’t change behavior. That’s because it takes a lot more time to ingrain a new behavior pattern.

Under the pressure of actual work, most people don‘t consciously think about how to act. They just act. They automatically go with what already feels natural. They may be aware later that they should have applied what they learned in training. But after a few failures like this, most people just give up and go with their habitual way of doing things.

So that means most of your investment is wasted.

For training to “stick,” you need a long-term, structured program of follow-up reinforcement to ingrain the new skills as work habits.

In The Dark Secret of HRD, my business partner of 20 years, Denny Coates, explains what it takes to wire a person’s brain for new skills. You’ll discover why the real learning has to happen on the job, after classroom instruction is over.

Download The Dark Secret of HRD NOW, and find out what you need to do to make sure you get a return on your investment in learning and development.

To your success,

Meredith Bell
President
Performance Support Systems, Inc.

Performance Support Systems, Inc. ~ PO Box 1655 ~ Newport News, VA 23601 ~ (800) 488-6463 ~ (757) 873-3700